chicken: funding, production, distribution and promotion
Funding
1) What was the budget for Chicken?
the budget for chicken was £110,000
2) How did Joe Stephenson end up raising the money to make the film?
it was raised entirely through investment by individuals (rich friends/contacts)
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?
chicken compared to spectre and paddington 2 is an example of a micro budget film because though it costed £110,000, films like spectre costed one or two , three hundred thousand pounds which is a significant difference to chicken.
4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
The BFI uses National Lottery funds to develop and support original UK filmmakers and films, and to increase the audiences who can enjoy them. It contributes to the British film Industry as it helps broaden the film spectrum for art house films and films with unique narrative
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
I think that Chicken failed to secure funding from the BFI film fund because it wasn't a film with appropriate themes that many viewers would see fit and therefore not pay to see it. So if chicken was going to make no money the BFI wouldn't have seen a point in funding it and therfore decline the offer.
Production
1) What difficulties did the film run into during production?
The film was filmed in 19 days in almost all external locations so the film was victim to rain and issues with lighting etc...
2) How many days did the film take to shoot?
the film took 19 days to shoot
3) What scenes were particularly difficult for Joe Stephenson to film?
"towards the end of the film in which there’s a confrontation, it’s high energy and a lot of the issues hinted at throughout the film are coming to a head. The most challenging thing with this scene was the tight space of the caravan versus the blocking of the action and space for the camera to actually fit in and capture the brilliant work the actors were doing."
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
due to the film not being mainstream, not many people were thought not to watch it therefore it wasn't well distributed
2) What film festivals did Chicken feature at between 2014-2016?
Edinburgh International Film Festival, Busan International Film Festival and Giffoni international film festival
3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?
Many distributers attend film festivals looking for films they are willing to distribute so for chicken , a low budget film, to attend these film festivals they can be in the attention of many distributers and people willing to give the film attention.
4) When was Chicken released in cinemas in the UK?
Chicken was released in cinema in May 2016
5) Why do you think film subscription service MUBI chose the film to feature on the service?
chicken is an art house film and MUBI does stream art house films. also MUBI targets niche audiences when it decides what to show on its service.
6) Why was Film4 a good choice to give the film its UK television premiere?
film 4 shows a variety of films and many people tune into watch films on film4 so its a good way for chicken to get noticed and get attention.
7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
Chicken has been released on Itunes now and also on amazon prime, there is no comment from netflix in when and if they will release it
Promotion
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
the trailer suggests that chicken is a drama film that contains themes of social realism and the sovereignty of class that still exists in a 21st century world. This film may appeal to audiences that enjoy niche art house films with more meaning than mainstream trends.
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
the trailer uses reviews and images from popular websites and respectable people like Sir McCellan, and It also shows the recognisable and distinguished film festivals the film has attended
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
Mark Kermode is a respectable film critic in the industry so for a review, that was positive, on chicken is a huge thing for this micromudget arthouse film as it means the film has done very well for it to be reviewed and praised by a famous critic4) How does the Chicken Twitter account create and maintain interest in the film?
the twitter accounts allows people to follow and use hashtags and voice their opinions about the film on the twitter page which keeps up its relevance and publicity for the film
5) Who does the Twitter account re-tweet? How does this help to promote the film?
the account retweets Sir Ian Mccellan who is a famous respectable actor in film society and if this account is getting recognition from this actor it just promotes it even more and fans of Sir ian would see this and watch it as their favorite actor has just given the film recognition6) How does the Chicken Facebook page use images and video content to promote the film?
the page always shares and reposts excellent reviews and promotion by other people which keeps the film "alive" and relevant and active.
7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?
the pages that liked the film are popular media influencers to some celebrities that range from adults to the adolescence.
8) Go to the B Good Picture Company's website page for Chicken. What celebrities are mentioned on the page? Why might they be highlighted?
sir ian mccellen is a celebrity who is mentioned and it was probably highlighted as he has a loyal fan base and is a well renowned actor which gives the film more positive publicity
9) Now go to the film's official website. What is the key purpose of the website and what does this tell you about the influence of new technology and how it is changing how people watch films?
the key purpose of the website is to make it easy for people to look for the film and how to follow social media pages on it etc...it also makes it easy to buy the films from itunes and on DVD and BLURAY. this suggests that new technology is making it faster and easier for films to be promoted.
10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?
the channel features small clips from the film to entice audiences into watching the whole movie which then increases the recognition of the film .
Final reading: Media Magazine - the appeal of arthouse cinema
1) Summarise the article in 50 words.
Arthouse films are more based on art than commercial purposes. In 2011, the BFI claimed that £558 million at the UK film box office were for arthouse films. These films are more complicated to watch and require more deeper understandin also arthouse films contain less speech than normal films.
2) What are some of the suggested audience pleasures for arthouse film?
Audiences enjoy the difficulty in being able to interpret these films which builds peoples minds alot more . audiences also prefer the characters point of view instead of the worlds they live in in the narrative.
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
it may be considered that people struggle with art house films due to the lack of social norms in them. todorov's theory of equilibrium which has a significant absence in art house films therefore making it difficult for mainstream audiences or regular audiences to fit in and understand these difficult texts also Bourdieu's theory about a highbrow art suggests that if you do not like art such as opera you will not enjoy arthouse and cinema which suggests that you have to have a certain level of intelligence to understand these films when really they are regular films but just have more complex narratives
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
due to the stereotype that younger people dont enjoy or lack knowledge of culture and niche content, its considered that arthouse is strictly for older audiences which is an outdated statement as more and more of the younger demographic are going back in film time and watching classsic which eventually lead into the arthouse genre. I also think that its considered that older people are more sophisticated and have more renowned knowledge and are therefore able to interpret this complex narratives better than the youth.
5) What type of audience would be interested in Chicken
a niche audience because many people who watch niche films enjoy the complexity of narratives and complexity of characters which is what chicken in tales therefore a niche obedience is best suited for chicken
1) What was the budget for Chicken?
the budget for chicken was £110,000
2) How did Joe Stephenson end up raising the money to make the film?
it was raised entirely through investment by individuals (rich friends/contacts)
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?
chicken compared to spectre and paddington 2 is an example of a micro budget film because though it costed £110,000, films like spectre costed one or two , three hundred thousand pounds which is a significant difference to chicken.
4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
The BFI uses National Lottery funds to develop and support original UK filmmakers and films, and to increase the audiences who can enjoy them. It contributes to the British film Industry as it helps broaden the film spectrum for art house films and films with unique narrative
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
I think that Chicken failed to secure funding from the BFI film fund because it wasn't a film with appropriate themes that many viewers would see fit and therefore not pay to see it. So if chicken was going to make no money the BFI wouldn't have seen a point in funding it and therfore decline the offer.
Production
1) What difficulties did the film run into during production?
The film was filmed in 19 days in almost all external locations so the film was victim to rain and issues with lighting etc...
2) How many days did the film take to shoot?
the film took 19 days to shoot
3) What scenes were particularly difficult for Joe Stephenson to film?
"towards the end of the film in which there’s a confrontation, it’s high energy and a lot of the issues hinted at throughout the film are coming to a head. The most challenging thing with this scene was the tight space of the caravan versus the blocking of the action and space for the camera to actually fit in and capture the brilliant work the actors were doing."
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
due to the film not being mainstream, not many people were thought not to watch it therefore it wasn't well distributed
2) What film festivals did Chicken feature at between 2014-2016?
Edinburgh International Film Festival, Busan International Film Festival and Giffoni international film festival
3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?
Many distributers attend film festivals looking for films they are willing to distribute so for chicken , a low budget film, to attend these film festivals they can be in the attention of many distributers and people willing to give the film attention.
4) When was Chicken released in cinemas in the UK?
Chicken was released in cinema in May 2016
5) Why do you think film subscription service MUBI chose the film to feature on the service?
chicken is an art house film and MUBI does stream art house films. also MUBI targets niche audiences when it decides what to show on its service.
6) Why was Film4 a good choice to give the film its UK television premiere?
film 4 shows a variety of films and many people tune into watch films on film4 so its a good way for chicken to get noticed and get attention.
7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
Chicken has been released on Itunes now and also on amazon prime, there is no comment from netflix in when and if they will release it
Promotion
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
the trailer suggests that chicken is a drama film that contains themes of social realism and the sovereignty of class that still exists in a 21st century world. This film may appeal to audiences that enjoy niche art house films with more meaning than mainstream trends.
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
the trailer uses reviews and images from popular websites and respectable people like Sir McCellan, and It also shows the recognisable and distinguished film festivals the film has attended
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
Mark Kermode is a respectable film critic in the industry so for a review, that was positive, on chicken is a huge thing for this micromudget arthouse film as it means the film has done very well for it to be reviewed and praised by a famous critic4) How does the Chicken Twitter account create and maintain interest in the film?
the twitter accounts allows people to follow and use hashtags and voice their opinions about the film on the twitter page which keeps up its relevance and publicity for the film
5) Who does the Twitter account re-tweet? How does this help to promote the film?
the account retweets Sir Ian Mccellan who is a famous respectable actor in film society and if this account is getting recognition from this actor it just promotes it even more and fans of Sir ian would see this and watch it as their favorite actor has just given the film recognition6) How does the Chicken Facebook page use images and video content to promote the film?
the page always shares and reposts excellent reviews and promotion by other people which keeps the film "alive" and relevant and active.
7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?
the pages that liked the film are popular media influencers to some celebrities that range from adults to the adolescence.
8) Go to the B Good Picture Company's website page for Chicken. What celebrities are mentioned on the page? Why might they be highlighted?
sir ian mccellen is a celebrity who is mentioned and it was probably highlighted as he has a loyal fan base and is a well renowned actor which gives the film more positive publicity
9) Now go to the film's official website. What is the key purpose of the website and what does this tell you about the influence of new technology and how it is changing how people watch films?
the key purpose of the website is to make it easy for people to look for the film and how to follow social media pages on it etc...it also makes it easy to buy the films from itunes and on DVD and BLURAY. this suggests that new technology is making it faster and easier for films to be promoted.
10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?
the channel features small clips from the film to entice audiences into watching the whole movie which then increases the recognition of the film .
Final reading: Media Magazine - the appeal of arthouse cinema
1) Summarise the article in 50 words.
Arthouse films are more based on art than commercial purposes. In 2011, the BFI claimed that £558 million at the UK film box office were for arthouse films. These films are more complicated to watch and require more deeper understandin also arthouse films contain less speech than normal films.
2) What are some of the suggested audience pleasures for arthouse film?
Audiences enjoy the difficulty in being able to interpret these films which builds peoples minds alot more . audiences also prefer the characters point of view instead of the worlds they live in in the narrative.
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
it may be considered that people struggle with art house films due to the lack of social norms in them. todorov's theory of equilibrium which has a significant absence in art house films therefore making it difficult for mainstream audiences or regular audiences to fit in and understand these difficult texts also Bourdieu's theory about a highbrow art suggests that if you do not like art such as opera you will not enjoy arthouse and cinema which suggests that you have to have a certain level of intelligence to understand these films when really they are regular films but just have more complex narratives
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
due to the stereotype that younger people dont enjoy or lack knowledge of culture and niche content, its considered that arthouse is strictly for older audiences which is an outdated statement as more and more of the younger demographic are going back in film time and watching classsic which eventually lead into the arthouse genre. I also think that its considered that older people are more sophisticated and have more renowned knowledge and are therefore able to interpret this complex narratives better than the youth.
5) What type of audience would be interested in Chicken
a niche audience because many people who watch niche films enjoy the complexity of narratives and complexity of characters which is what chicken in tales therefore a niche obedience is best suited for chicken
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