Statement of Intent feedback and learner response

Aman

Mark: 5

Grade: C

Comments on Statement of Intent:

• There is a good idea here and I like the way you have clearly considered audience pleasures and the target audience in the brief. However, as a statement of intent it needs a fair amount of organisation and additional elements to reach the top level!
• Use bullet points, subheadings or similar to organise your ideas into sections.
• Far more media terminology is required in terms of media language – shots, sound, mise-en-scene, editing. Due to word limit you won’t be able to include too much but choose a couple of shots with real significance/connotations alongside a couple of other aspects (you may decide mise-en-scene is covered in representation which would be fine but make sure you are using media language throughout).
• The section on representation is excellent – but could you add a little more theory to it?
• Culture magazine planning needs to be a little more specific – what title will you go with? Price? Which cover star? What kind of interview? You may want to add this section once we’ve completed print planning in a couple of weeks.

·         As your learner response, pick out the three improvements/changes you need to make to your Statement of Intent.

·         Re-draft your statement of intent using Microsoft Word. Sort out the organisation and use the guidance available to ensure all aspects are covered.

Three Improvements

1. One improvement I will ensure to do is use paragraphs and subheadings in my statement to ensure concise points that will push my mark higher
2. After a significant amount of time being spent researching culture magazine's a portion of my SOI will contain what title will I go with? Price? Which cover star? What kind of interview? 
3. Add more high level theory where necessary- Postmodernism and diasporic identity 

RE-DRAFT SOI

Trailer: ‘Sister’s by Blood’

For my cross-media production, I plan to create a crime trailer The crime trailer will feature

main conventions of crime television such as fast paced editing, use of low key lighting to introduce the antagonist and angle changes. These features will help convey the genre and narrative clearly to audiences. Following Todorov's narrative theory on an equilibrium, disequilibrium and a new equilibrium; my narrative will be a twist on a conventional crime/theft drama as the ‘hero’ (Propp) will be killed off as opposed to the ‘villain. My narrative is simply a conflict between a pair of twins that are polar opposites to each other and audiences get taken through a 3 part crime drama where they, and the characters, figure out what is more important: justice or family? 

The main protagonists will be 2 young females from a BAME background, played by one actress. The characters will be named ‘Veer' and ‘Raja’ where by they will at as both protagonist (Veer) and antagonist (Raja).  I would like this trailer to reflect the diversity within London as well as break the traditional stereotype of a hyper-masculine male criminal mastermind, and police investigator, that often star in these crime/theft type dramas. As the main protagonists will be female, I will not limit nor reinforce the beauty and or fashion standards that society implements on women.I would like to push androgyny in the characters to further emphasise their strength and ability to break traditional gender stereotypes, as well as provide evidence to disprove Mulvey's theory on the ‘Male gaze’. The trailer will contain elements of postmodernism as ‘Raja’ the antagonist will have a modern aesthetic of vintage 70’s Bollywood fashion that was popular amongst actresses in their respective time of indian cinema. This will act as a ‘pastiche’ in my narrative as I wanted to incorporate as much indian culture with in this trailer. 

Throughout the narrative, I am going to add enigma codes that will indicate to the audience the key plot points of the drama, these enigma codes will allow audiences to make their own interpretations (Stuart hall reception theory) on characters and situations the characters are faced with.

The brief requires a family target audience, and my trailer will meet this requirement as the audience will be free to solve this mystery as the drama plays through -This is because of the fact that many people, especially young growing minds, enjoy crime/mystery-solving content together, this means they can feel apart of and be gratified with personal relationships and identities ( Blumler and Katz theory).

Culture Magazine: ‘JINX’

Alongside the TV trailer, I will create a culture magazine that will encompass the main conventions of a traditional print magazine such as a front cover, contents page and one double page spread.The conventions of a front cover with a title, cover lines, a central cover star, a selling price and date. 

The magazine will have a feature of the TV drama I am creating;the internal pages will have a content page that will include some visuals to emphasise the aesthetic (house style) of the genre of the magazine and hint to the contents within the magazine, a double page spread that will contain an interview with the star of the TV drama.

Digital convergence

Digital convergence will also be a part of the creative process of my final product, the audience would engage via watching the drama on channel 4 as the drama fits the ethos and is similar to other content shown on there. Social media links will be shown at the end of the trailer and in the internal pages of the culture magazine, this will help spread the word of the new upcoming drama as hashtags and accounts could be set up on Instagram, Twitter and Facebook which could end up trending nationally. Lastly, the use of algorithms would also boost the popularity of the drama.